Released on = May 5, 2007, 4:42 am

Press Release Author = Shushmul Maheshwari

Industry = Electronics

Press Release Summary = The GPS enabled cell phones, still under development
process, are seen to turn into more of a traffic probe than a cell phone.

Press Release Body = Not far away are the GPS equipped cell phones that will receive
traffic updates and turn-by-turn instructions about driving. Though its development
is still in process, efforts have already been made to take the technology to next
level by converting them in to devices reporting traffic data.

Cell phones are anticipated to become probes in a huge network of phones reporting
their travel rate, location, and direction while in a vehicle in motion. This kind
of a network will probably generate traffic congestion and real time road speed
reports that may be sent to other cell phone users, PNDs (Portable Navigation
Devices), and installed navigation systems. The geographic coverage of the network
will likely surpass the coverage that traffic reporting networks of today offer.

The real time traffic services of today, delivers traffic-incident information in
less than 50 markets. Also, they provide limited information on road speed, that too
mainly about the prominent highways. More accurate coverage of almost all roads will
be allowed by probe data, as per suppliers.

Various companies are assessing ways by which they can use GPS equipped cell phones
for obtaining traffic information, at the same time keeping cell phone owner’s
privacy rights protected.

Most firms that send traffic news to cellular phones and PDNs are in fact beginning
to improve their reports with the help of probe data, usually accumulated from
fleets and trucks already on-the-road and using some sort of location device for
reporting to the dispatchers.

As per the RNCOS report “World Global Positioning Systems Market Forecast
(2006-2008)”, “There’s virtually a flood of affordable GPS
components and receivers in the marketplace. Globally, the GPS market is expected to
exceed US$ 30 Billion by the year 2008. Handset market and people tracking segments
are the most lucrative segments under GPS; about 9% growth is anticipated in these
two segments by the year 2008.”

RNCOS research report “World Global Positioning Systems Market Forecast
(2006-2008)” provides extensive research and objective analysis of The World
GPS Market. Key issues and facts analyzed in this report include: overall status of
the world GPS market in continents, current market trends in Europe, US, Japan,
China, India, and other countries in detail, applications of the GPS technology,
capabilities and uses of GPS equipments, opportunities and challenges for the growth
of GPS market, etc.

About RNCOS E-Services Pvt Ltd.:

RNCOS, incorporated in the year 2002, is an industry research firm. It has a team of
industry experts who analyze data collected from credible sources. They provide
industry insights and analysis that helps corporations to take timely and accurate
business decision in today\'s globally competitive environment.

For more information visit: http://www.rncos.com/Report/IM029.htm
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Contact Details = RNCOS E-Services Pvt Ltd.
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial Area, Delhi 92
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info@rncos.com